![]() Below are eight ways Chick-fil-A is making an impact on their customers’ lives and authentically living out their brand Story.ġ. If the industry is going to elevate its standards across the board, it will be at their insistence and because of their influence. It could be that much of the ongoing transformation of the fast food world will turn out to be a result of the Chick-fil-A revolution. We should be a part of our customers’ lives and the communities in which we serve.” As Founder, Truett Cathy once said, “We should be about more than just selling chicken. These establishments may have been living out their own Stories as well, but it can’t matter much when your Story is just, “Eat here – and eat quickly!”Įverything about the Chick-fil-A marketing approach will send you back to a central Story, which is focused on making the customer the hero and providing a memorable experience (not just a quick meal). The typical service was (and still is) transactional, the food forgettable, the floors dirty, and the dining experience altogether, third-rate. ![]() Dining there can make you forget what a traumatic experience it once was-say back in the 1990’s or 2000’s-to get a meal at most major fast food restaurants. ![]() And that’s why Chick-fil-A is the prime example of the brand that truly lives out an authentic, memorable Story. Is the chicken that good? In fact, it is. I wanted to make sure I hadn’t somehow forgotten what the experience is all about.Ĭan they really be that friendly? It’s true, they are. We’ve been reading and thinking about their products and brand strategy so much lately that I got a serious hankering and swung into a nearby location for lunch. Lacrae was also in that conversation and was very insightful.It turned out to be “Chick-fil-A week” here at TopRight. “What he said was that we need to recognize the pain of others and extend God’s grace and mercy to people. ![]() “The context surrounding what he said is missing,” the Unstoppable Freedom Alliance account said. Last month, Pope Francis washed the feet of juvenile offenders at a youth prison in Rome. Cathy was accused of “pandering” and “going woke,” while others compared his shoe-shining to Christians washing the feet of others in a show of humility. Cathy, who then proceeded to shine the shoes of Christian rapper Lecrae. “If we need to find somebody who needs to have his shoes shined, we need to just go right on over and shine his shoes,” said Mr. Hd76XNvNvYĪlso resurfacing on Twitter was a June 2020 video of Chick-fil-A CEO Dan Cathy at the Passion City Church in Atlanta relaying how a friend reacted to racism in a small Texas town by shining the shoes of an elderly Black man during a Christian revival meeting. Wow, too? They didn’t go full lefty yet… but this is how it starts. ![]() “These programs preach the values of tolerance and inclusion, but in reality, serve as vehicles for left-wing racialist ideology and partisan political activism,” Manhattan Institute senior fellow Christopher Rufo said in a March presentation entitled “Exposing the DEI Scam.”Ĭhick-fil-A had no immediate comment on the social media outcry, which comes as consumers flex their market muscles after delivering branding hits to Bud Light and Target over their transgender-focused marketing. In the years since the BLM heyday, however, DEI has gone from being viewed as a worthy anti-discrimination statement to code for a host of far-left policy goals pushed by the rapidly growing DEI consulting business. What was it that sparked a reaction to this today?” The timing suggests that Chick-fil-A jumped on the DEI bandwagon along with the rest of corporate America at the height of the Black Lives Matter protests following the May 2020 killing of George Floyd at the hands of Minneapolis police.Ĭonservative pundit Allie Beth Stuckey asked: “The Chick-fil-A DEI guy has been there for 16 years and in this role since 2021. Before that, he was DEI executive director, a post he assumed in July 2020, according to his LinkedIn page. Technically, Chick-fil-A didn’t “just” hire him: Erick McReynolds has served as Chick-fil-A vice president of diversity, equity and inclusion since November 2021. ![]()
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